I ♥ PDX Coffee

Heart Coffee and Roasting
2211 E. Burnside
7AM-7PM Everyday


Heart Coffee and Roasting has just opened up shop on E. Burnside and they are ready to show you that the fun has only just begun here in Coffee City, USA.

First off, Heart Coffee seems to have no fear of letting the world in on their passion. Most of the time the roasting is a private affair where the victories and defeats of man vs. machine are hidden from view of the consumer.

Taking center stage is the largest and most expensive-looking roasters I've ever seen. More like a Damian Hurst work-of-art-in-progress than coffee-producing machine, having the roaster out in the middle of the cafe is a bold move.

The dangers of micro-roasting are many. I've heard that the difference of even a few seconds in the roaster can make a huge difference to a batch of beans. Sometimes that difference is only perceptible to the most refined palates. But even still, we'll see if roasting to a crowd will make a difference in the cup over time.


Heart Coffee is one of the more fascinatingly decorated coffeehouses looking like a biology classroom with sleek updates.

There are diagrams of animal innards along with the detailed drawing of a human heart. Everything is cut open and ready for examination at Heart Coffee.

Equipped with a custom espresso machine and a vac-pot station, Heart Coffee currently has five roasts up for your tasting. Kenya Muthewathi, Ethiopia Yirgacheffe grade 2, and El Borbollo’n for single origin espresso; Ethiopia Mordecofe for drip; and Ethiopia Mordecofe and Guatemala Finca Villaure for siphon brewing (aka, vac-pot).


But, that is what they have today. Tomorrow it could change. A fantastic continuation of what Portland is quickly becoming known for, Heart is roasting, brewing and selling coffee with quick turnover. This gives them great control over their product and visitors to their shop will get the freshest brew available.

The Guatemalan is a big stand-out for me. It dances around your mouth giving off tones of cocoa and citrus in the front and cooling to black and blueberry flavors. For a coffee lover these coffees are amazing to taste.

Paired up with this sparkling new coffee is one of the best, and hardly seen baked goods in town. Random Order Coffeehouse and Bakery is supplying Heart Coffee with their top-notch muffins and pies, filled with mostly local fruits. Hopefully this signals a movement toward seeing more Random Order goods in coffeehouses all across town.

So, needless to say Heart Coffee is a must-see for any Portland coffee drinker. Taste the local goodness today, and, well, probably read about it in the New York Times later.

Portland Coffee is for the Birds

So what's up with Portland coffeehouses and their bird logos?



Send me an email (portlandcoffeehousejournal@gmail.com) with the names of the above coffeehouses and be entered to win a coffee gift certificate!

Contest closes at midnight on Monday, August 24th.

Update:

Thanks to all who participated in the contest, the answers are:

Posies Cafe
Happy Sparrow Cafe and
Half and Half

The winner received a $5 gift certificate to one of the above coffeehouses. How sweet is that?

Also, I thought of another bird logo, a little late to make it into the contest, but here it is:

Photos! Phinally.

Never Too Much Information

Recently Ben Worthen posted on the Wall Street Journal's Technology Blog that:

"The first mistake that companies make when they’re designing a Web site is copying features from competitors. Bells and whistles are worthless if they don’t help a customer find what he’s looking for. Manning says that too few companies take the time to sit down with customers and find out what they’re using a Web site for and what information would make a site more helpful."

What does this have to do with coffeehouses? Businesses where customers are naturally spending a larger amount of time and money on, year after year, need to be able to tell the public as much information as possible about their business. Especially since the number of coffeehouses in Portland has reached near-saturation, the public's choices are so numerous that the smallest bit of helpful and easily accessible information can mean the difference between snagging another regular customer or watching someone walk by to the coffeehouse down the block.

Just because the purchases are smaller, doesn't make the business any less important. I think Starbucks is a pretty important business that makes its billions one $2.00 purchase at a time.

While it is true that location is still the number one reason a customer will patronize one coffeehouse over another, when there are several "near-by" coffeehouses to choose from, which one wins out and why?

Take the three coffeehouses within blocks of each other on Alberta: Random Order, Star E Rose and Concordia Coffee House. I think it's a given that if you want to find out some info on a local business, or any business, or anything in the world you are going to hit the internets first. So I did. (What else would someone do? Find the Yellow Pages?)

Star E Rose has no website that I could find. Furthermore, I didn't see any posted hours of operation when I walked by the other day. Isn't posting your hours Small Business 101? (The counterperson said they close at 10pm.)

Concordia Coffee House does have a website. They have plenty of info on their site like a list of menu items, their "coffeehouse" philosophy, and photos of the space. They even mention that they are "open late for the night owl". Fantastic! But I could find no hours of operation on the site. What does "open late" translate to in real time? Apparantly 8pm. At least those business hours were written down on paper and taped to the front window.

Random Order, however, has a smokin' website. Looks very expensive and is loaded with great graphics and tons of info on the food, coffee, art, crafts and neighborhood. Best of all they have their hours right there on the home page: "6 a.m. to 8 p.m. everyday". Except they actually close at 9pm.

In the end I stopped by Star E Rose as it was the only place left open when I was out and I dropped over $6.00 on a brownie, iced coffee and tip.

I have coffee money I want to spend! Finding a place to spend it shouldn't be hard to do.