Wednesday, April 21, 2010

Veni Vidi Vici, Vita?

It has been rumored for a long time that Seattle roasting powerhouse Caffe Vita has been searching for a place to set up their own shop here in Portland. Currently they service coffee to many small coffeehouses such as Goldrush Coffee Bar and Caffe Destino, as well as some restaurants such as Violetta.

At one point Caffe Vita was close to sealing the deal at a location on the corner of SW Ankeny and SW 3rd Ave (smack between Voodoo Doughnuts and Stumptown). The plan was scrapped last fall but it seems it has been resurrected.

Turns out Caffe Vita's owner Mike Mcconnell is also the owner of a successful Neaopolitan pizzaria, Via Tribunali. It seems that both Caffe Vita and Via Trib will be shacking up together in that SW 3rd Ave location.

While I'm sure this isn't exactly the coffee splash Vita had hoped to make in Portland, it is certainly more financially viable and gets Vita that much closer to having an assertive coffee presence in Portland.

Curious about what this pizza/coffee mash-up will look like? Luckily Vita and Via Trib just recently opened their first joint location in Seattle's Pioneer Square and there are photos!

There is no open date as of now, but feel free to swing by the site currently under construction and peep the wood-fired oven from the window.

1 comment:

SmooveBcoffee said...

I'm still trying to figure out the nuances between SR and JR's operations, but my guess is this is JR's arm of the business and will be a Caffe Vita / Pizzeria Napoletana mashup like the one that arrived last month here in downtown SEA.